Archive for the ‘Other Stuff’ Category

Sales Pitch for Men: Give Her Hand Made Art for Valentine’s

Friday, February 5th, 2010

You need a gift for your woman.

Art makes a wonderful gift. It can be so difficult to buy, and I want to make that easier.

Coincidentally, I happen to have some hand made original art for sale…

Maybe we can scratch each others back (so to speak). Now, let me hock my wares.

Cheaper than Chocolates

101 Woodblock Series, number 76

101 Woodblock Series - Number 76

I am selling the prints from my current project, the 101 Woodblock Series, for dirt cheap. Like, a-latte-at-Starbucks cheap.

These aren’t sissy print reproductions. Each color is printed with a hand carved block. The block is inked by hand with a roller, the paper is pressed against the block, by hand, to transfer the ink.

Each one made by hand. Each one is different, and unique.

Why so cheap?

Nobody knows who I am. Yet. I’m selling my art cheap so it is irresistible, and you learn who I am. Maybe you will like some of the art I make in the future too (it won’t be so cheap though).

101 Woodblock Series - Number 77

101 Woodblock Series - Number 77

Anyway…

You need to get something lovely for your woman. I have something lovely to sell to you. You then give it to your woman, and she will be happy.

I’ll even tell you how to frame it. Easy Peazy.

Here’s the hoop: you have to be on my email list to get the art. I’m only selling these woodblock prints to email subscribers, and it is gonna stay that way until I finish the project.

When it’s all done, anyone will be able to buy these, no email subscription required. The price is gonna go up though, and you’re gonna have to give me bills with lesser known presidents on them to purchase (I know Jackson “retrieved” land from indians and drove bankers nuts, but what did Hamilton do?).

Right now, for email subscribers, these cost you a few pictures of Washington (with a Lincoln to cover shipping).

To entice you more, I put away the manly brown, red, green, and gray colors I usually use and printed some of them with blue, pink, purple — nice Valentines colors.

(I am sweet and considerate)

Thinkin’ about it?

101 Woodblock Series - Number 63

101 Woodblock Series - Number 63

Want to take a look?

As of this writing, I have about 35 unique prints completed and available. The images on this page are just a sample of what I’ve got waiting to show you in the “back room”.

You just gotta sign up for my newsletter (you will get an “opt-in” email first to make sure you really want to be on my list), and the first regular email I send will have a link to check all of the woodblock prints out.

You can even unsubscribe after you check out the art (it’s you, not me, I get it). No big deal. I use one of the good email list services that make it easy to unsubscribe, not one of those shisty ones that make it impossible.

Any orders I receive by Sunday night (Feb 7) will be shipped to you by priority mail Monday morning (Feb 8). It will arrive mid to late week next week. These are shipped in big envelopes with rigid cardboard to make sure they stay flat while in transit.

If you think your significant one might like some original art, go ahead and sign up by clicking here.

If you decide you really just want one for yourself, and don’t buy one as a gift, that’s O.K.

Free Art Friday, Eggs, and Marketing

Friday, January 29th, 2010

I didn’t even know it, but today is Free Art Friday.

I won’t make the mistake of not knowing again.

It was a lark that I discovered this – I almost didn’t go for a jog during my lunch break, but I did. On my way back up Folsom Street towards the office, I saw a sign next to a table:

Free Art Friday

Of course I stopped to investigate.

Guerrilla Marketing, with food

The artist, who I soon learned was named Tracy, had a table set up offering a choice: a free hard boiled egg, or a free drawing of an egg. I couldn’t make up my mind (I was hungry from my jog), and after some conversation, she kindly offered both.

Tracy Grubbs on Free Art Friday

Tracy Grubbs offered fresh hard boiled eggs, or a drawing of an egg to every passer by

The whole interaction and experience was so pleasant and unexpected that I’m writing about it now.

I’m also writing about this because it shouldn’t be unexpected. I wish this was much more common.

The artist is Tracy Grubbs, a San Francisco painter. I asked about her art, and she told me that lately, she has been examining shape and space in her art, and in particular the empty space around objects as a subject matter.

(I hope I am remembering her words correctly)

As I was looked at the drawing I received from her (it’s down below), and thought about her words about space, I saw the empty paper as part of the composition, just as much as the ink. The unmarked areas are as much a part of the drawing as the marked areas.

I mentioned my own woodblock printmaking, and we discussed her “mercenary” marketing methods (my description). She sets up in front of her studio, on the edge of the Financial District. Folsom isn’t the busiest street, but there is a decent amount of foot traffic. Her location was a good balance between enough people coming by, but not so many that she would be lost in the hustle and bustle.

The real trick is to get people to slow down and engage, she mentioned. As I was talking to her, another guy stopped for a minute, and left with an egg. Two ladies walked by, but did not stop.

I thought the egg was the cleverest part of her marketing. In a strange way, the option to take just an egg made the entire interaction much more light-hearted, and lifted any pressure that may have been part of an interaction.

The art and the egg

Eggs from Tracy Grubbs

The Eggs I received from Tracy. The hard boiled egg has since been eaten.

I ate the egg for lunch. It was delicious.

As I write this, my egg drawing is attached to my calendar at work. I’ll bring it home with me tonight.

I encourage you to take a minute and check out Tracy’s site, it is right here: www.tracygrubbs.com

She does striking paintings of impermanent automobiles. I’m going to leave it to you to click through to her site to see what I mean by that; I rather like them. You won’t be disappointed.

Go check her website out now, I’ll still be here when you get back.

I’m in

“Free Art Friday” has a nice ring to it. I think I will participate.

The aspect of Tracy’s set up that I liked most is that she was taking the time to get art into people’s hands. Art does not have to be something stuck in galleries, only appreciated by people “in the know”. Tracy took her art to the streets – literally – and people went home with art in their hands.

That is cool, it is inspiring, and I think we could use more of that in our culture.

I have to spend my Fridays chugging along at DayJob, so I’ll have to set up a virtual table for people to visit. Look out for my own FreeArtFriday posts next Friday on my Twitter account. I’ll probably have drawings of fire hydrants to give away, or something like that.

Want in? Follow me on twitter here: @BadDeacon.

I’m Buying an Apple iPad. This Will Change Things.

Wednesday, January 27th, 2010

People that say that the iPad is just a big iPod/iPhone are missing the point.

This will change things. A lot.

This device is certainly cool. I won’t be buying this because it is cool, but because it will make every other computer I have a more useful and productive tool.

I’ve got an iPhone, 2 labtops (PCs), a desktop (also PC), and an xbox, if you want to count that as a computer. I don’t need an iPad. Everything the iPad will do can be done on one of my other devices.

For most of those things, however, my iPhone is either too small, or my labtop is needlessly big and clumsy. Checking email, posting to twitter, quick updates to my blogs, facebook, reading RSS feeds, commenting on other blogs are a touch difficult on the iPhone because of its size, and while my labtop is powerful enough to do all of this easily, it is not very portable.

This tablet will be my “casual” computing device. I will use it to check email, read twitter and my RSS feed, download pdfs, and browse the internet. The size is big enough not to be an eye sore, like the iPhone, but small and portable enough that I can lounge about at my coffee table, or sit in bed. I have a feeling that for all of these casual computing and internet tasks, this tablet will be the baby bear device: not too big, not too small, but just right.

The beauty is my other devices will be free to do what they do best.

My iPhone will still be a phone, ipod, and on-the-go internet device. I’ll be able to post to twitter, update foursquare, and check my email on the bus, walking to work, or at a party (lame, yes, but important when you launch new product for sale that day).

My labtops will be movable work stations, and I’ll be able to use them for what they do best, writing code, creating written content, and editing audio media. My desktop will be my primary media storage device, and image and video editor.

The biggest challenge for me is that computers do too much. When I am writing a blog post, I am working on a machine that also connects me to email, RSS, my music, twitter, can be used to update the code of my websites, can create audio media, and on and on and on. Even when I don’t have these applications fired up, the fact that email is just a mouse click away is a distraction when I am editing an article.

My hope, and faith, is that this tablet will create a hardware separation between these applications. Right now, my computers are be-all, do-all devices. They do everything, and it’s too much for me. When I am working at my labtop that I use for everything, it becomes harder to focus on one thing.

When I am working on my computer, I don’t think about doing my dishes, folding my laundry, or reading a book. There is a hardware separation between those activities that helps me keep these separated in my mind.

(Sure, it may be funny to think of labtop and a dish sponge as separate hardware, but it works for me)

I don’t have a hardware separation between twitter and Notepad++. Interacting on twitter and writing PHP code for my WordPress installation are pretty different tasks, as different as checking email and doing dishes are. Having one machine that does both keeps me a little distracted from either, even when I’m not consciously aware of it. I may not know that this happens, but I feel that this happens.

I imagine that I will use this tablet when I want to quickly check my email, or post on twitter, read some articles, or something else that has to do with social interaction, contact, and media consumption.

I’ll fire up my labtop when I want to write code, or write a blog post/email newsletter, or edit images or a podcast or something. My computer will be a content creation device again, and I will (hopefully) be able to break the distractions in this process caused by content consumption.

My other computers will once again be tools for primarily getting work done.

I could probably write another 500 to 1000 words about how this tablet will change how media is consumed, blah blah blah, and it probably will. This will have an impact on the arts, media, and all sorts of stuff.

Ultimately, however, having a separate device that mixes the best of how an iPhone accesses the internet with the best of how a labtop access the internet is going to make me more productive.

That alone is what sold me on this device.

What do you think? Is this device the future? Are you going to get one? Why or why not? Leave me a comment, let’s discuss.

Fine Art also loses Round 2; Balance is a Sucker’s Bet

Friday, January 22nd, 2010

I lost last week’s productivity to DayJob. I have been busy as an engineer, solving the drinking water problems of California.

I thought I would be able to catch up last week, and be on track this week. Turns out this isn’t the case. I was busy again this week, partly with work, partly with important personal business.

The real difficulty I am running into is the so called “balance” between my DayJob and my ambition to create and sell art.

I like doing a good job at work. That takes time, and it takes energy. DayJob requires about 10-1/2 hours per day, from when I get dressed in the morning till I get home and change out of my slacks and tie.

On top of the time, I am mentally drained after a day of work. This is why I started to dedicate an hour every morning to writing (at least, when I am not leaving early to work, as I have the last couple weeks).

I am freshest in the morning, so I give an hour of my best time to myself, before I give 8 hours to BossMan.

Balance is a Myth

There is a common meme around the internet (and in real life) that it is good to “balance” work life with hobbies and other activities. “Balance” is a healthy way to accomplish the things you want to do, and still maintain a decent day job.

They are wrong. The problem isn’t to “balance” the day job with art.

The truth is, the “balance” to a hard day’s work is relaxing at home, eating a good dinner, drinking a beer or a glass of wine (or 3), and relaxing with your family/girlfriend/whatever.

If I didn’t have ambition, I’d be “balancing” out this long work week by drinking beer, playing Call of Duty on my Xbox, and maybe hanging out with a girlfriend that suited the bill.

Irrational Drive is the real kick

I rely on irrational drive to convince me to get up at 6am every day to write, to work every other Friday night instead of going out, and to work on art every night after crunching through problems all day at work.

Balance does nothing to compell me to keep working.

Irrational Drive is what keeps me pushing to work what is essentially 2 full time jobs, in search of fortune and glory.

The trick is to develop my irrational drive into a monster, a force of nature, that compels me to continue to work, beyond when the “balanced” person does.

DayJob v ArtJob, Round 1 goes to DayJob

Wednesday, January 13th, 2010

I’ve been busy at work. 12 to 15 hours a day busy.

I hope that it will mellow out today, and I will be able to get back on schedule.

I have an ambitious schedule of art production after all. I paint on Monday and Tuesday, draw on Wednesday and Thursday, and work on print projects all weekend.

The impact on my “night” schedule when I am this busy at work are two-fold:

  1. I spend many hours at work, hours I planned to spend creating art. I was at work till 10 pm last night, but my schedule has me painting from 7-10 on Tuesday nights. No painting got done.
  2. After 12 hours at work, I am too tired to get anything done at home, even basic stuff like clean up. Last weekend, after working over 12 hours on Wednesday, Thursday, and Friday, I had to spend most of saturday doing chores like laundry, dishes, running errands and cleaning my apartment. I didn’t get to spend 4 hours with the brayers and blocks, making prints, as I had planned.

When I have to spend my nights working at DayJob, not only does it displace the time I scheduled that night to work on art, but it displaces time afterwards that I have to spend catching up.

It has been a conundrum, and not how I planned to start the year. I set a rigorous schedule of art production for myself so I could start strong, right out of the gate. Instead I got put in another race.

It’s not necessarily bad, because the work I am doing at DayJob right now is decent, and I have gotten some assignments that I am interested in, and bestow me with greater responsibilities.

When I come home from work however, I see my art supplies waiting for me, and I see my calendar listing out what I planned to accomplish that night, and I know that it is too late, and I am too tired, to get it done.

When I get set back liek this, and I get tired like this, it has a toll on my emotions. I feel dissappointed, and I end up feeling sluggish. My energy levels go down.

What I am learning is that some days, and some weeks, I will have to put art on the side, so I can do a good job at DayJob, bring home the bacon, and pay the bills. It may set me back a week or two, but it is what will create success for me in the art field.

The trick is to realize that I have not gotten behind, but have just spent my time in other ways. I don’t focus on what I didn’t do in the past, but what I will do in the future.

Where’s Waldo Proves I Have Tech Cred

Monday, January 4th, 2010

There is a walkway between the contemporary art gallery and the rooftop garden terrace at the SF Museum of Modern Art (MoMA), and it overlooks some of the adjacent rooftops across the street. The view is pretty boring, unless you are a mechanical engineer, then all of the rooftop equipment you can see from this walkway is fairly interesting.

Every time I cross this walkway, I stop and look at all the equipment across the street.

Last time I was at the MoMA, I noticed a couple stopped in the walkway, taking a photo of the rooftop across the street. I was a little surprised, because I thought I was the only person who looked at the rooftop air conditioning equipment installed on the adjacent roof. “Must be another engineer”, I thought to myself.

It turns out that I still am the only person that checks out A/C equipment. They were only interested in Waldo:

Where's Waldo? Hiding behind that supply duct fromt hat packaged rooftop A/C unit!

Where's Waldo? Hiding behind the boiler water piping from the water side heating system!

That equipment that Waldo is hiding behind is probably a boiler, supplying hot water to a hydraunic heating system or something like that. The hot water from the boiler gets pumped through pipes to coils that sit in the airstream, heating up the supply air, keeping the people inside warm.

I know this because this is the kind of stuff I design at DayJob. I design a lot of Air Conditioning, Ventilation, and Heating systems. In fact, I took this photo last time I was at MoMA, because I thought all of that rooftop A/C equipment looked pretty interesting.

I was all over that rooftop before Waldo ever showed up

I was all over that rooftop before Waldo ever showed up

This is the blessing and the curse of being an Engineer. I can’t help but notice examples of the type of equipment that I design. Plumbing vents? Cool. Fire Protection system risers? Fascinating. Rooftop equipment? Stops me in my tracks.

Anyway, I took a picture of that rooftop long before Waldo showed up, making anyone else care about this roof.

That, my friends, is street cred.

At least for technical nerds.

Christmas Comes Early

Wednesday, December 16th, 2009

…when you buy yourself gifts!

I received my order of supplies from McClain’s today. In addition to a selection of about a dozen very small woodblocks and a sample book of Washi papers, I got a set of good ink.

Gamblink Relief Inks

Gamblink Relief Inks

Getting new materials, especially new inks or paints, is hard to explain. It is a bit like getting a new car. Everything you do with them stands out as fresh and new.

I opened up the jars of ink as soon as I got home from work and got to printing. I did not have plans to print a particular run yesterday evening, but I wanted to try out these inks. They are smooth, almost runny. When I rolled out the ink and rolled it onto the block, I was surprised… these inks didn’t feel like they were mixed with oil at all! They feel like they are mixed with butter.

They roll smooth and evenly on the block, and just do what they are supposed to. This is a far cry of difference from the Speedball inks I have been using from the local art store.

I love these new inks, and I am eager to print an edition with them on nice Washi paper (once I finish the 101 Woodblock project early next year).

Quality materials are incredibly important, last night reminded me of that.

= = = = = = = =

On a side note, I highly recommend McClain’s for relief printmaking supplies. Their website is incredibly informative, easy to use and purchase from. Shipping was very fast, my order was in the mail the day after I placed it, and it arrived 2 business days after that. I will be buying a lot of stuff from them in the future.

How to be a Part Time Artist (or anything else!)

Thursday, December 10th, 2009

My DayJob takes it out of me. Especially this week, I am filling in for a co-worker that had to leave for a week and a half on a family emergency, in addition to my normal workload. My job isn’t that physically exhausting, after all I sit at a cubicle for 8 hours, but it is mentally exhausting.

It actually doesn’t matter how busy I am at work, I still get home exhausted. Just being somewhere and having to have my brain turned on and ready to think for 8 hours is tiring.

I’m not in good shape when I get home. The work day leaves me tired, unfocused, and hungry. This is a problem, since the evening is when I work on my art. Being worn out, tired, and looking to sit down, eat dinner, and relax is not a productive way to be.

I don’t have much of a choice, however. Great art does not make itself, and I will not be a great artist as a weekend warrior, only working on Saturday and Sunday. The weekend may work for those of you that are hobbyists, but I do have aspirations to be a professional artist. That takes time.

In fact, I consider art a second job. The difference between my art career and my engineering career is that my art career is completely dependent on the amount of time that I spend working. My engineering career requires pretty much just 8 hours a day.

If you are building a small business of any sort, or getting serious about a creative passion, you probably run into the same problem that I have, finding the time. In hopes to help, here are 3 things that have had a major impact on my ability to get to work, after work.

First, Take A Break

If you work a long day, the first thing required is a break. Last night, I arrived home from work at 6pm. I put on some left over home-made chicken soup on the stove, and put some bread in the toaster. I changed into warm, comfortable clothes (it is unusually cold in San Francisco this week), sat down with dinner, and read some comics.

Eating dinner and reading comics is an activity that relaxes me. I can get absorbed in the activity, without it requiring too much thought. After an hour, I felt refreshed and ready to work on something, much more so than if I hadn’t taken the hour off.

My activities during this break effect the rest of my evening. When I spend an hour on my computer, or watching a TV show or 2, I don’t feel quite relaxed afterwards. Reading relaxes me, and is different enough of an activity that I don’t feel like I am still working.

The key is to do something you enjoy for an hour. That may be reading, spending time with family, talking on the phone with people, folding laundry, or just about anything. I know what works for me, and I’m pretty sure what works for me won’t work for everybody, so this requires some brainstorming on your part.

This hour is my transition hour, and I take full advantage. I relax, eat, take care of chores like dishes or laundry, and remove distractions.

Removing distractions has been so important it gets an entire subsection. Look:

Remove Distractions

There is no greater enemy to productivity than my computer. This is strange to say, because my computers are indispensable tools for everything I do (this is an internet business after all). My entire sales, marketing, and success plan depends on both me and you (my customer) using computers all the time.

My computer is incredibly useful, sometimes. For others, like making art, it is a distraction. When my computer is on, I usually have iTunes open, my email running, Twitter open, my RSS reader waiting, and if I am a real glutton for punishment, I’ll have Facebook fired up.

Being so connected keeps me from getting anything done.

In fact, when I sit down to write in the mornings (like I am doing now), I don’t fire up any applications other than text editors. I know that if I even glance at my email, I have lost time. My attention shifts to that, and it takes time to get it back, if I get it back at all.

My computer is my Number 1 source of distraction. I know I have to remove this to get anything done. Your distraction may not be a computer. It may be television, a family, the telephone, or even that pile of unfolded laundry that you keep thinking of.

During your relax time and your work time, get rid of distractions.

Facilitate Work with Cleanliness

I have been stopped stopped dead in my tracks from working on my art by a big mess.

I have two main work areas in my small studio apartment. The first is in the main room, I have a work table set up. This is where I do my printing, and anything else that requires a lot of flat surface space. When I work at that table, I usually use my coffee table and surrounding floor as a staging area, and secondary storage.

My second work area is my desk next to my kitchen area. My apartment is quite small, about 450 square feet. Pretty much everything in here has to pull double or triple duty. This desk is my work desk, kitchen table, and drawing table all wrapped in to one. When I draw or carve a block, I work at my desk.

Both of these areas are often overcome by one of my less desirable habits — I am messy.

My apartment is entropy in action, slowly changing shape from order to chaos. I have to continuously work to keep it clean. I take stuff out, don’t put it away, move stuff around, and generally make a mess.

When my work area is a mess, I am far less likely to get any work done, because I know I have to clean up, and I rather dislike spending time cleaning up.

When I constantly put a little diligence into keeping my work areas clean, it is far easier to come home after a long day at DayJob and get to work for the evening.

If you can dedicate an area of your home just to working, that is best. You can make that space be the “work only” space, and not use it when you are not building your business part time. If you have to use your every day areas of your home, keep them clean, and it will be far easier to get to work.

What About You?

Are you building a new business part time? Using your hours after work? What do you do to maintain energy and focus after a long day at work? Let me know in the comments.

My Art Thanks

Thursday, November 26th, 2009

It is a bit cliche to write out a list of things to be thankful for on Thanksgiving.

Oh, well.

I’m thankful that I started my current series of prints, it was the kick in the butt I needed to start making art again.

I’ve tried a lot of things over the last few years, coaching, teaching, blogging, and design, but none has felt as satisfying as art. I’m pretty sure I’ve finally landed on the thing that I’ll stick with for quite a while, and find my fortune and glory from.

I’m thankful that I know what is next. I have been working on completing this current series, and until I’m done, am not starting any other projects. I’m hoping to be done by the end of 2009, and can start the next project on Jan 1, 2010.

Ideas aren’t the problem, it is the time to execute, and the time to invest in getting my chops back. With that in mind, I’m thankful that I am dedicated to this. Fortune and Glory does not come to the timid.

I’m thankful to every one who has bought one of the prints (30% sold out already, sign up for the newsletter to get in on the pre-release sale). It has been an encouraging way to start this pre-launch of my art.

The truth that I am discovering is that success with this “art thing” takes a ton of work. It is a job to make art, and another job to market and sell it. Both benefit from full time engagement. Working this in with a full time DayJob gives me a more work than should be possible. It’s a good thing I am a little obsessed with this, so, strange as it is, I’m thankful for my obsessive and compulsive tendencies.

Please, feel free to subscribe to the RSS feed or check back frequently, because I am just getting started with all of this. It is going to take a while, and you are invited to watch it happen.

By all accounts, I shouldn’t be Writing

Monday, November 16th, 2009

I had a busy weekend.

I redesigned this site, and I wrote the first draft of a number of pages on this site that will be the lifeblood of sales.

I created a checkout cart and a gallery of art. The foundation is in place to actually make sales.

I signed and numbered the 101 Woodblock Series. That itself is a lot of work.

I have spent an unholy amount of time in front of two computers all weekend. In fact, when I was going to sleep last night, I had some some great ideas for the sales copy I have to refine this week, and had to wake up, grab a pen and paper, and write down the ideas.

I shouldn’t be sitting in front of my computer again this morning.

The prints that I have been making and discussing on this site are going on sale this week to Insider Newsletter subscribers. Selling art on the internet takes a whole lotta work. Who woulda node?

There are some changes coming down the line to BDD.

The best content, and new, better, multimedia content is going to be moved to an Insiders Only area. Don’t get me wrong, there will still be good stuff here, but the best stuff will be Insider-Only.

The newsletter is available to everyone, but you have to want it. That’s the key. This is a two way relationship, and you have to want to build a relationship with me as much as I want to build a relationship with you.

Now may be your last chance to sign up for the newsletter on the old, not very good sign up page.

You see, I showed the signup page to a friend of mine that is actually good at writing sales copy, and he revised and tweaked the copy on that Newsletter signup page. I haven’t changed it to the new and improved copy yet, but let me warn you: the new copy will force you to sign up. The new copy is so good that you will actually lose control over your free will when you read it and sign up for the newsletter.

Once I use the new copy, that is.

The old copy leaves it up to your free will to sign up. Free will is pretty cool. I guess.

Click here to sign up for the newsletter.

So anyway. I may be writing more on this blog about the sales and marketing of art and the culture of art, in addition to just the production of art.

This should be a nice resource for artists, collectors, and most of all, folks who just like art.

Best,

Deacon