Lessons From Blog World Expo: Quality Content Above All

I a weekend at Blog World Expo recently. The best way to describe it is as a conference and trade show for folks that create content and distribute it via the internet.

They like to call it “New Media”, but really it is just old media distributed in new ways.

There was a whole lot of talks given about how to make money by producing content on the internet, but one point was driven home more than any others: the importance of quality content.

Without quality content, readership, followers, subscribers, etc, just won’t come.

This point hit home for me, specifically as it relates to this site and my overall goals – fame, fortune, and glory through art.

Amazing content is not easy, and it does not come naturally. It takes hard work, and a lot of it.

Printing may be like riding a bike, but that first mile or so on a bike after ten years without riding is going to be a little shaky and wobbly. This is the reason for the 101 Woodblock Series.

It’s been a long time since I spent the majority of every day in the printmaking studio, knocking out lithograph after lithograph. The 101 Woodblock Series is my chance to get reacquainted with an old friend, and catch up over a long night of drinks and stories from the good ol’ days.

My goal for this series of prints is to make each one different, no two are alike. Each one requires thought and consideration to balance the image and the colors and decide what else is needed.

The result is that this series takes a lot longer than a standard woodblock edition, where each print is the same, and also that I am having that long night catching up, telling the old stories that we remember, and reacquainting ourselves with an old friendship.

In other words, I am forcing myself through a crash course of printmaking to re-learn the means and methods required to make beautiful art.

Of course, my work is your benefit, because when these are all done, I will be giving these out for a fraction of the real value. I want to celebrate this old friendship with printmaking by putting a piece of handmade artwork in your hands for less than the cost of a burger and a beer (my favorite meal).

If you’re not already signed up, head over to the 101 Woodblock Series page, and sign up for the newsletter for updates on the series, and notice of how to get one of these hotcakes into your hands.

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