Sean Neprud

This isn’t anything new, it’s pretty old hat, and it’s pretty obvious too, but it is what I am doing.

One thing Eben Pagan pointed out in his Altitude program is that you need to know when you are getting lucky in business, and follow that route.

I’ve been figuring out where I’ve been getting lucky by digging in to the search result keywords for my blogs. Google Analytics has a neat feature that let’s you see what keywords people are searching for to find your site. These keywords make great titles and content for new posts and articles! You have proof that people are looking for this information, and they are finding your site, so you might as well produce this content, or more content, or better content on these subjects.

On one of my blogs, I have a certain keyword search (after my name and the name of the site) that has given me the highest number of hits from search engines. All of this is because of one post I wrote on this subject, which is showing up on the first page of google for that search. I have an opportunity to create more content on this subject and provide it to these people.

This is a win-win situation. I know I can create better content on this subject than the other search results are providing. I also get more people exposed to that blog, with the chance of converting them to ongoing readers.

I am borrowing from my buddy Dr. WordPress who wrote a series of posts with practical blogging tips, and I am going to write a series of practical tips discussing the subject matter of that key word search.

I got lucky by writing an article that has gotten highly ranked by search engines for a search on that subject, now, I need to capitalize on that and be thankful that I got lucky.

Tags: Analytics, Blogging

This entry was posted on Friday, September 18th, 2009 at 9:21 am and is filed under Other Stuff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.