Harder Than Art

When I was in school getting my art degree, guest lecturers would speak about how to be a successful professional artist. They made one thing was abundantly clear: being a professional artist is two full time jobs, one as an artist, and one in sales and marketing.

Back then, I always thought to myself, “whatever. Sales and marketing can’t take that long.”

It turns out, I was wrong. The 101 Woodblock series is almost ready for a pre-launch, available for newsletter subscribers. Putting everything in place to start marketing these things has been a lot of work. Far more than I imagined when I heard guest lecturers say this back in college.

Anyhow, the prints I am making for this current project will be available only to Newsletter subscribers, for a cut rate. The pre-release price is just enough to cover my materials and mailing expenses.

I’m doing these as a crash course in fine art printmaking after all, and, well, as a marketing gimmick. The best marketing is done by giving people far more value than you ask in return after all.

Details will be coming out next week on the Insider Newsletter. If you want to get a head start on signing up, click here to get on the newsletter.

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